I bridge
design &
development

Senior Product Designer based in Stockholm, Sweden. I help companies and teams design, lead, build and ship digital products, bringing seventeen years of experience across UX, UI, Product design and frontend development to every project.

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projects

What I've been working on

Selected work: products I've led, systems I've built, and the odd thing from the lab.

Travis background
case study

Where is the bus?

Redesigning a hidden function for exposure
Majority background
case study

Building a design system for Majority to bring people together

The creation of something truly beautiful
The hanger prototype hanging on a studio wall
dubbelkatt design lab

The hanger

A little something for all your nicks and doo-dads.
Plotagon background
case study

Designing an award winning app

How to build something the world has never seen before

Product Design

Legendary Creature

Deciding what to build, in what order, and what to leave out. From research and requirements to a shipped product.

Experienced in product ownership, team leadership, and stakeholder management, keeping design and development pulling in the same direction.

001 / 006

SET · DBLKTT

Design Systems

Legendary Artifact

Design systems teams actually use: tokens, components and documentation that keep many products consistent and are ready for developers to build with.

002 / 006

SET · DBLKTT

UX Design

Legendary Enchantment

From research and wireframing to user testing and information architecture, covering the full UX process with one important difference; a genuine understanding of what's actually buildable.

003 / 006

SET · DBLKTT

UI Design

Legendary Sorcery

Summoning interfaces with precision and intent. From typography and colour to components and visual hierarchy.

The difference between something that works and something that feels inevitable.

004 / 006

SET · DBLKTT

Frontend Engineering

Legendary Instant

Hands-on with React, Angular and Astro, so the design that ships is the design you saw.

When I start writing cascading style sheets, the sheets fear me...

005 / 006

SET · DBLKTT

Interaction Design

Legendary Enchantment

Reanimating or just animating. Breathing life into static interfaces through motion, states and micro-interactions that guide users without them ever noticing.

From prototyping the first interaction to fine-tuning bezier curves until every transition feels effortless.

006 / 006

SET · DBLKTT

the skill deck

Pick your adventurer

Having a hard time choosing between design and code, I went all in on both and Dubbelkatt was born. Over seventeen years I've built genuine depth in each, which means I can move across the full product journey. Now pick your cards.

selected clients
01 HID Global Lead designer for the shared design system behind 30+ global security and identity products, used by enterprises and government agencies. Product design, Documentation, Design systems 2024 - 2026
02 Majority Brought in to lead the redesign of majority.com, Building a robust design system together with their development team, creating a solid foundation for everything to come after. Product design, Design systems, Motion design, User research, Accessibility 2020 - 2025 (recurring engagements)
03 Nobina Led the design team for Nobinas travel agent mobile app and their UX design as well as conducting user testing and interviews which then worked down to UI design for the app as well as a design system for developers to work from. Product design, UI design & UX design, Design systems, Prototyping 2021 - 2022
04 Creuna Hired in an agency setting contributing to web design projects across multiple client accounts. Creating UI designs, developing personas, conducting user research and planning to deliver considered digital experiences for a range of clients. Product design, User research 2019 - 2020
05 Hemnet Led the work redesigning and rebuilding campaign websites for Sweden's leading property platform's real estate agents, working across both design and development in Wordpress. UI Design, Frontend Engineering 2018 - 2023 (recurring engagements)
OTHER ENGAGEMENTS
assahidmajority
creunaklarnamccann
hemnetliuvr
assaklarnavr
creunaliu
hemnetmajority
hidmccann
about

How I became a unicorn when nobody else wanted to do both jobs

I grew up curious, the kind of kid who needed to know how things worked before being satisfied with the result. That never went away. I actually built my first HTML/CSS webpage in 1998. When I started working professionally with websites in 2009 I just kept following that same curiosity, designing and coding in equal measure. Not because I had to, but because I couldn't help myself.

What followed was seventeen years moving between agencies, startups, Hyper Island and my own studio. Picking up art direction in London, product ownership in Stockholm, UX craft everywhere in between. In 2019 I started Dubbelkatt, finally putting a name to what I'd always been: someone who refuses to pick a side. Based in Stockholm, working with clients across Sweden and beyond.

Info

Based in Stockholm, Sweden
Available for Contract and permanent roles
Working since 2009
Languages Swedish, English
Typical enagement Long-term embedded or project-based
Status Available for new projects
Selfie of me
17+ Years in the industry
20+ Projects shipped
5 Design awards
F Grade in webdesign course in school for coding instead of using Frontpage